The Perfect Online Fitness Business Model

Fitness Business Model

Online fitness businesses have grown in popularity and now is a great time to start one. During the pandemic, people spent too much time indoors, and not enough time focusing on their health. As such, we have lots of people who are now trying to get back into the swing of things and become fitter and healthier individuals. Thus, the demand for coaches and other online fitness materials has skyrocketed. 

If you’re been an avid lover of fitness, this could be the perfect business opportunity to consider. There are lots of different ways to set up your fitness business, but today you are going to see a particular business model that’s worked exceptionally well for some of the top trainers in the world. 

Establish a strong social media presence

First and foremost, you need a strong presence on social media if you want to run a successful online fitness business. This is because a lot of people follow fitness accounts – particularly on Instagram and YouTube – seeking out free guidance. You can provide this, growing a following that will hang on your every word. 

Once you have a social media following, you can use it to start selling your services/products. Your target market is in the palm of your hand, and you have the benefit of, effectively, being an influencer. They follow you as they trust your fitness knowledge and advice, therefore they are likely to purchase things from you when you offer them. Without this following, it will be harder to make your business model work. 

Provide free fitness advice/content

Naturally, you want to make money from your online fitness business. However, as established above, people need to trust you in order to feel comfortable paying for any products/services. A key part of setting up your social media accounts is producing content for them. You can also create a blog to post articles on, and both mediums let you provide free content for anyone that’s interested.

In essence, you’re opening a door for people to come inside and try you out. Do they like your content? Are they amazed by the advice you provide? If so, you can then start selling things to them. If they think the free stuff is good, be sure you promote the paid offerings as building on top of the free stuff, but even better. 

Monetize your free content

The content can be free for people to watch or read, but that doesn’t mean you can’t still make money from it. Instead, monetize this content as best as you can. For blogs or YouTube videos, this means getting adverts that pay you per view. You get a set amount of money per 1000 views on YouTube, while the blogging ad revenue can differ. 

Furthermore, look into things like sponsorships or affiliate marketing. Thankfully, an online fitness business opens up so many opportunities in these domains. You can be sponsored by a brand of fitness clothing or a protein powder company, or you can be affiliates for other fitness brands. The beauty is that you can promote these products knowing that they are relevant to your audience. From an affiliate marketing perspective, it is also so much easier to naturally promote fitness products in fitness content. Thus, you can start making money from your ‘free’ content. 

Diversify your paid offerings

Of course, you will make the big bucks from selling things to customers/clients. As an online fitness business, there are a few things you can do to diversify your offerings and maximize revenue. 

Firstly, you have actual personal training services. These can be done in person, but it’s not easier than ever to run virtual personal training services on a 1-to-1 basis. As this Truecoach review shows, you can do a lot of this via an app, meaning you can coach people from the comfort of your home. They pay you for the coaching, you create their plan and help them achieve their goals.

Secondly, you can stick with an app, but develop it yourself. Create an app that lets people follow a set training program that you have created. You can do a similar thing but web-based, letting people download workout packages that are pre-made and ready to go. It gives people a more affordable way to enjoy your coaching, only it’s not specifically tailored to them. Some people prefer this as it’s cheaper and the training plans will still be good. The only way these plans will sell is if you have established trust through your free content. 

This business model rocks as it’s the perfect blend of active and passive work. Your free content and online offerings can generate a passive income that keeps on rolling in after the content has been published or the training plans have been released. Then, you have the active work by actually training people 1-to-1. Different revenue streams mean your cash flow is tidy, and you can be very successful

Image via Pexels (CC0 License)

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