My Style Evolution

my style evolution

Today I would like to talk about my style and how it has evolved throughout my life. I was lucky enough to get some insights from COTTON USA about style inspiration in Britain today. While magazines and celebrities once led the way for high street fashion, in 2016 social media, branded blogs and retailer content now dominate style feeds across the UK. However, despite this change, what has remained constant is our love of cotton throughout as research unveils 80% of shoppers believe cotton and cotton blends are best suited to both classic and modern trends in 2016. These findings prompted me to think about my own style evolution and take a deeper look at what drives my fashion decisions and influences my style.

Since my childhood, I’ve been interested in fashion and design. I had a toy sewing machine and used to make all sorts of mini outfits from scraps of fabric for my much loved Barbie doll. The colourful, glamorous, Barbie adverts on TV always made me think of new ideas for her day and evening wear. After all, she had a luxurious and busy lifestyle, with a wardrobe to match – not to mention a handsome boyfriend.  Obviously, I wanted to be a Barbie myself, a princess at least.

london style

Interestingly enough, the research shows that TV has all but lost its allure, with a 26% decline (19%) in style influence compared to 2006 (45%). I can certainly relate to these findings. I stopped watching television when I turned 17 and moved away from my parents’ house and have not owned a TV since. I have to admit that I haven’t really missed it. I don’t think I’m inspired by fashion scenes on TV anymore – these type of shows looks a little over the top and don’t seem real or achievable.

ladies white sequin jacket

COTTON USA also found that ‘While the UK’s love of celebrities remains strong, their appeal when it comes to style has decreased significantly in 2016’.  If you asked me what celebs wore to the Oscars or BAFTAs, I’m not sure I could  answer your question. Even though celebrities were my biggest style inspiration when I was at  school, as an adult I don’t follow them and what they wear doesn’t really affect my personal style in any way.

‘Celebrity fashion influence drops as just 8% say they were influenced by celebrity style in 2016 versus 21% in 2006’.

latest fashion trends

As my personal look developed, so did my love of fashion magazines. I would go crazy for the new issues of Vogue, Marie Claire or whatever style magazines we had in the Ukraine at that time. I never missed an issue and was most likely to be the first customer at the shop to get my hands on the latest copy. I couldn’t believe my luck when I arrived in the UK for the first time in 2006 to study at summer school. I was fascinated by kiosks dedicated to fashion magazines. Everywhere – in such an abundance. It was heaven on earth!

“In 2006, 50% of people said that magazines were a key influencer of their style, compared to just 17% today.”

A lot has changed since 2006. I don’t find myself spending a fortune on magazines or creating ‘inspirational outfit’ collages anymore (yes, I used to do this). As a teenager, I would cut out my favourite outfits from the magazines and stick them inside my wardrobe to use as a guide when putting together my everyday looks, which meant I never felt stuck for what to wear.

best fashion blogs yuliya oleynykova

In 2016, COTTON USA has discovered that Brits are less likely to be influenced to buy clothes featured in magazines, worn by celebrities or on television than ten years ago, revealing 72% define their personal style using what they see online. And this is where we arrive at my current source of fashion inspiration….

Just as technology has transformed so many aspects of our lives, for me it has transformed my personal style and sources of fashion inspiration.

organic cotton clothing

My wardrobe collages  developed and turned into digital #ootd collages sourced from Instagram, Lookbook, and personal style blogs saved into my favourites. For many years, I was inspired by the brave girls hosting their blogs on the web, sharing their style, fashion tips, and trends. In June 2015, I decided to launch my own blog to talk about my style and, hopefully, motivate other girls to express their individuality and develop their own sense of style.

Through running my blog, I developed my own personal style and established what my priorities are when it comes to choosing a garment. I’ve realised that fashion doesn’t have to be a struggle or hard work. You can still wear glamorous and beautiful outfits while feeling comfortable in them. It all comes down to the choice of fabrics and materials the clothes are made of.

Nature is the biggest inspiration in my life, which means it’s easy for me to relate to the 83% of Brits whose love of cotton remains at the core of style decisions, preferring to wear outfits made with cotton and cotton blends. Wearing clothes made of natural materials, such as cotton, allows me to feel comfortable whilst looking great! I also believe that by choosing to wear materials such as cotton, silk, wool, etc. I stay on the responsible side of consumer behavior.

You have probably noticed that a lot of my looks are comprised of cotton pieces. And what a great material it is for a summer season! There is so much to choose from whether you want a dreamy, feminine, comfy or more modest-looking outfit. Get inspired!

elegant clothing fashion bloggers


What is your source of style inspiration? Share your #ootd with me on Instagram. Just upload your cotton inspired outfit and use #COTTONUSAxYukova and tag @COTTON.USA We would love to see your outfits!

Yuliya at Yukova Blog x

*Thank you COTTON USA for partnering with Yukova on this blog post.

Share This Post:


    • 17 June 2016 / 12:45 PM

      Thank you so much Len x

    • 17 June 2016 / 12:45 PM

      thank you dear :*

  1. Genia
    16 June 2016 / 11:36 AM

    What a great post. Thanks for sharing information about your style!

    • 17 June 2016 / 12:46 PM

      Hi Genia, you are welcome! It was lots of fun to write about my style evolution and inspirations throughout my journey! I’m glad you enjoyed x

  2. 16 June 2016 / 7:47 PM

    Your outfit is so cute! You look lovely 🙂 xx

    • 17 June 2016 / 12:47 PM

      thank you, Nevena x

  3. 16 June 2016 / 7:53 PM

    you’re so stunning and that shoes! I want!

    • 17 June 2016 / 12:47 PM

      Oh you are so kind x

  4. 16 June 2016 / 10:57 PM

    I love love love your outfit here and you look so pretty. Even better, I love your story. Especially about how you started it all as a kid playing with dolls. So cool to hear you start from there and see you now!

    • 17 June 2016 / 12:48 PM

      I know, it seems like such a fantastic journey for me! I’m so glad you liked my story x

  5. 17 June 2016 / 12:06 AM

    Gorgeous pictures! I love the blue purse! 🙂

    • 17 June 2016 / 12:48 PM

      thank you Anne x

  6. 17 June 2016 / 9:33 AM

    Great post! It’s really interesting how our source of style inspiration has changed! I used to buy loads of magazines, but now I look much more at blogs and Instagram!
    Love your outfit – stylish as always and a great source of inspiration!
    Julia x

    • 17 June 2016 / 12:49 PM

      hi Julia, i think most of us same now – looking for the inspiration on Instagram and blogs. This is such an amazing endless source of inspiration. I wonder what future holds for us x

  7. 17 June 2016 / 11:04 AM

    nice and interesting post. I’ve never have Vogue or Harper’s Bazaar 😉 I’m wearing what I want, mostly I’m buying clothes in secondhands and mix them, for me the most important thing is that my daily look must be comfy.


    anna from

    • 17 June 2016 / 12:51 PM

      That is such a great way to look unique, anna! You truly impress me x

  8. 17 June 2016 / 12:37 PM

    Loved this post, so interesting with all the facts. And it’s lovely that our main source for fashion inspiration is centered to social media and everyday street wear. It’s just to go on Pinterest or Instagram and you have endless of inspiration, rather than reading one article showing one outfit Beyoncé wore two days ago. Love that the inspiration is more democratic and especially when it’s done without stylists and sponsored by expensive designers. Love that the creativity is more free! Xx

    • 17 June 2016 / 12:53 PM

      Well exactly. would be great if they posted what happened two days ago. sometimes it’s longer until it actually gets posted, right? With such a fast fashion and lots of technology people don’t want to wait anymore. Creativity is everything x

  9. 17 June 2016 / 12:43 PM

    Love your outfit! I totally agree that bloggers are more of the people I look to for fashion advice nowadays, rather than celebrities like I used to. I think that it’s just so refreshing to find women who actually look like me and have their honest opinions!

  10. 17 June 2016 / 12:53 PM

    Well exactly. would be great if they posted what happened two days ago. sometimes it’s longer until it actually gets posted, right? With such a fast fashion and lots of technology people don’t want to wait anymore. Creativity is everything x

  11. 17 June 2016 / 3:26 PM

    I adore your sequin jacket, girlie! I could definitely relate to much of what you’ve shared here. I very rarely watch t.v. In fact, I only ever watch it on weekends and it’s usually Netflix. I still turn to magazine editorials for inspiration, though. It’s crazy how much times have changed and in such a short time period, too! I must say that I do get much of my inspiration from other bloggers more than anywhere else and I prefer following and reading blogs that have different styles, where I can get inspired and mix them all together to make it my own. I also think that YouTube has replaced t.v. influence because we’re able to watch and learn from everyday people like us, which makes the experience that much more intimate and relatable than seeing a celebrity on the red carpet. Thanks so much for sharing and I hope you have a wonderful weekend, girlie!



  12. Tamara
    17 June 2016 / 5:58 PM

    I don’t think inspiration comes from one single place. It’s a collective of social media, magazines, people on the streets even something not related to fashion… You can even get fashion inspiration from a book or a song!


    Tamara –

  13. 17 June 2016 / 7:21 PM

    Cotton is great babes! It’s one my fav garments as well, along with linen and silk. Besides that, it can be worn in any season, but it’s a plus that it’s heat friendly, which makes it perfect for the hot summer days.
    Your outfit is on point as usual ;). Great styling! x

    Have a nice day!

  14. 17 June 2016 / 10:17 PM

    I agree that I don’t really look to television or movie stars for style inspiration anymore. I rely more so on other bloggers that closely relate to my style and the attainable looks I want.


    Violet Roots || Instagram || Twitter

  15. Marisa
    18 June 2016 / 4:59 PM

    You look incredible. I love this outfit. <3

  16. 21 June 2016 / 6:50 PM

    After reading this it made me realize how I don’t devour fashion magazines like I used to. I remember how there was a point where I would literally spend hours in Barnes and Nobles reading all of the magazines. I didn’t buy them because there were so many I liked I couldn’t pick which ones I wanted to get hahaha
    Now I rely on Pinterest or Instagram to get inspiration. It’s quite fascinating how much style has evolved for all of us. I totally agree with what you said about TV and celebrities not being a source of inspiration like they used to. I still watch TV but a lot of the looks they have are definitely too much and not realistic at all.

    ~Andrea Tiffany~

  17. 21 June 2016 / 8:40 PM

    I had a toy sewing machine too! Now, I have a real sewing machine but don’t really know how to use it very well. Great post! Love getting to learn a bit about you. – Amy @

  18. Priya Puri
    7 July 2016 / 6:03 AM

    It was interesting to read these facts about how style influence has changed over the years. I agree with you here… I remember being so inspired by style in movies when I was younger. Then the fashion magazine phase, and yes now for a few years it’s been all about blogs and digital. I used to have a toy sewing machine too. It was my favourite and I made outfits for my Barbies as well. I love your sequin jacket here. I have a gold one, and you are reminding me to wear it more often.

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