Today I would like to talk about my style and how it has evolved throughout my life. I was lucky enough to get some insights from COTTON USA about style inspiration in Britain today. While magazines and celebrities once led the way for high street fashion, in 2016 social media, branded blogs and retailer content now dominate style feeds across the UK. However, despite this change, what has remained constant is our love of cotton throughout as research unveils 80% of shoppers believe cotton and cotton blends are best suited to both classic and modern trends in 2016. These findings prompted me to think about my own style evolution and take a deeper look at what drives my fashion decisions and influences my style.
Since my childhood, I’ve been interested in fashion and design. I had a toy sewing machine and used to make all sorts of mini outfits from scraps of fabric for my much loved Barbie doll. The colourful, glamorous, Barbie adverts on TV always made me think of new ideas for her day and evening wear. After all, she had a luxurious and busy lifestyle, with a wardrobe to match – not to mention a handsome boyfriend. Obviously, I wanted to be a Barbie myself, a princess at least.
Interestingly enough, the research shows that TV has all but lost its allure, with a 26% decline (19%) in style influence compared to 2006 (45%). I can certainly relate to these findings. I stopped watching television when I turned 17 and moved away from my parents’ house and have not owned a TV since. I have to admit that I haven’t really missed it. I don’t think I’m inspired by fashion scenes on TV anymore – these type of shows looks a little over the top and don’t seem real or achievable.
COTTON USA also found that ‘While the UK’s love of celebrities remains strong, their appeal when it comes to style has decreased significantly in 2016’. If you asked me what celebs wore to the Oscars or BAFTAs, I’m not sure I could answer your question. Even though celebrities were my biggest style inspiration when I was at school, as an adult I don’t follow them and what they wear doesn’t really affect my personal style in any way.
‘Celebrity fashion influence drops as just 8% say they were influenced by celebrity style in 2016 versus 21% in 2006’.
As my personal look developed, so did my love of fashion magazines. I would go crazy for the new issues of Vogue, Marie Claire or whatever style magazines we had in the Ukraine at that time. I never missed an issue and was most likely to be the first customer at the shop to get my hands on the latest copy. I couldn’t believe my luck when I arrived in the UK for the first time in 2006 to study at summer school. I was fascinated by kiosks dedicated to fashion magazines. Everywhere – in such an abundance. It was heaven on earth!
“In 2006, 50% of people said that magazines were a key influencer of their style, compared to just 17% today.”
A lot has changed since 2006. I don’t find myself spending a fortune on magazines or creating ‘inspirational outfit’ collages anymore (yes, I used to do this). As a teenager, I would cut out my favourite outfits from the magazines and stick them inside my wardrobe to use as a guide when putting together my everyday looks, which meant I never felt stuck for what to wear.
In 2016, COTTON USA has discovered that Brits are less likely to be influenced to buy clothes featured in magazines, worn by celebrities or on television than ten years ago, revealing 72% define their personal style using what they see online. And this is where we arrive at my current source of fashion inspiration….
Just as technology has transformed so many aspects of our lives, for me it has transformed my personal style and sources of fashion inspiration.
My wardrobe collages developed and turned into digital #ootd collages sourced from Instagram, Lookbook, and personal style blogs saved into my favourites. For many years, I was inspired by the brave girls hosting their blogs on the web, sharing their style, fashion tips, and trends. In June 2015, I decided to launch my own blog to talk about my style and, hopefully, motivate other girls to express their individuality and develop their own sense of style.
Through running my blog, I developed my own personal style and established what my priorities are when it comes to choosing a garment. I’ve realised that fashion doesn’t have to be a struggle or hard work. You can still wear glamorous and beautiful outfits while feeling comfortable in them. It all comes down to the choice of fabrics and materials the clothes are made of.
Nature is the biggest inspiration in my life, which means it’s easy for me to relate to the 83% of Brits whose love of cotton remains at the core of style decisions, preferring to wear outfits made with cotton and cotton blends. Wearing clothes made of natural materials, such as cotton, allows me to feel comfortable whilst looking great! I also believe that by choosing to wear materials such as cotton, silk, wool, etc. I stay on the responsible side of consumer behavior.
You have probably noticed that a lot of my looks are comprised of cotton pieces. And what a great material it is for a summer season! There is so much to choose from whether you want a dreamy, feminine, comfy or more modest-looking outfit. Get inspired!
QUESTION OF THE DAY:
What is your source of style inspiration? Share your #ootd with me on Instagram. Just upload your cotton inspired outfit and use #COTTONUSAxYukova and tag @COTTON.USA We would love to see your outfits!
Yuliya at Yukova Blog x
*Thank you COTTON USA for partnering with Yukova on this blog post.