River Island Style Studio event in London

river island style studio event is london

A couple of weeks ago I’ve received an invitation from River Island Style Studio to attend their wonderful St. Valentine’s event in their Style Studio in London on Oxford Street. As many of you know I absolutely adore River Island clothing and all their wide variety of products they create. The River Island Style Studio has been created for customers to be treated as if they were a celebrity. In a studio, you have your own personal stylist at your beckon call, who will help you pick out the correct clothing that not only suits your personal style but also your body shape.

How many River Island Style Studios are there? What services do they offer?

There are two River Island Style Studios in the UK the first one being in the heart of London and the second one being in the Bull Ring in Birmingham. The River Island style studios offer a complimentary service and have three options you can choose from. The first option is a 30-minute complimentary experience which is called Studio Fix. Ideal for if you’re short of time or attending an event. The River Island team will ensure that you walk away with a perfect outfit whatever the occasion. The second option is a one-hour complimentary session called Studio Select – perfect if your social calendar is filling up and you need an outfit to make you look like a VIP. The fabulous style team will make sure that you are looking on point from head to toe. The third option is a two-hour complimentary session called Studio Inspire. If you are looking to be inspired by the upcoming new season’s collections or simply treating yourself, RI team will make sure that your entire wardrobe is looking full of the new seasons must have trends.

river island style studio interior

What does the River Island Style Studio in London look like?

The River Island Style Studios is situated on the first floor of their flagship store on Oxford Street. To arrive at the style studios simply go through the front door and up the first set of escalators.  You will see the style studio is on your right-hand side. Once I arrived at the Style Studios I saw that there was a doorbell on the side of the wall. I rang the doorbell only to find that the glass doors parted before my eyes. Going through the glass doors I was welcomed by a friendly team at a reception desk filled with complimentary champagne. I was very happy to finally meet India who works at River Island PR team – *we have a long story friendship by emails and finally got a chance to meet each other! Walking through the style studio I could clearly see that a lot of effort has gone into making this event into a huge success. River Island often works with bloggers and always want to give new and upcoming bloggers the opportunity to work within a fashion brand such as themselves.

This event was extremely fun and had a lot of creative and interactive activities for us to take part in. As the 14th February was fast approaching us, the theme of the event was St.Valentine’s Day! The River Island style studio team had thought of everything – stunning canapés being handed around the room, with the bubbles flowing throughout the evening. they even made heart shaped biscuits all wrapped up with a bow. The first activity I got to take part in was a St. Valentin’s day themed quiz. I was paired with fashion blogger Laura, who was lovely and helped me out with some tricky questions. The winners won an outfit that had been handpicked by the style team.

The London style studio has three changing rooms and has a large waiting area with sofas and chairs to make your time at the Style Studios relaxed and comfortable.
What I love about the River Island style studio is that there is a fashion inspiration around you with many different looks being shown on the walls. Don’t panic the style experts will not only pick out your dream-outfit, but also match the outfit with shoes, accessories, bag and jewellery.

lingerie with lace

What do I like the most about the River Island Style Studio?

I love the fact that you will always have a style expert at your fingertips. Somebody who knows the fashion industry inside out and back to front. Perfect if you are unsure about an upcoming fashion trend. Or simply need some guidance with a trend you are not sure about. The stylists are not there to judge your style but are simply there to help. The studio is sleek and stylish and makes you feel like you’re at home. What they have created is imaginative and forward thinking. The decor is stunning and the team of experts really know what they’re talking about. Whether you have got a big party or celebration coming up or you simply want to refresh your wardrobe, I would highly recommend a trip to the River Island Style Studio in London, Park house 473, W1C 2AU.

I would like to say a huge thank you to both India and the River Island Style Studio for having me attend their fabulous event. I had a wonderful time and look forward to returning soon to pick out the next season’s must have looks!

You may also like to read my Spring Summer 2016 press days roundup to see what the trends for upcoming seasons are!

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Yuliya at Yukova Blog x | Instagram, Snapchat, Twitter, and Facebook @yukovadesign

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  1. Adela Acanski
    March 6, 2016 / 10:22 pm

    I love RI. Nice post

    kisses Adela Acanski

  2. March 7, 2016 / 1:40 am

    Very detailed post! Love how studio fic remidns me of a MAC product haha x

    Happy Monday Yukova. Have a bright and productive week ahead!

    Real Life Nerd

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