During Spring Summer 2016 London Fashion Week I was lucky enough to be invited for the Edeline Lee’s Spring Summer 2016 collection presentation at The Painting Room. I got really inspired by the colourful and structural collection and took my chance to talk to Edeline Lee – a creative director behind Edeline Lee fashion brand.
Yuliya at Yukova Blog: Could you tell me a bit more about your fashion background? Where and when did you start to study fashion? Were you interested in fashion since you were a child?
I studied Fashion Design at Central Saint Martins College of Art & Design in London. I started making myself clothes when I was 12 years old and spent many years convincing my parents to allow me to study design, they wanted me to be a lawyer.
Yuliya at Yukova Blog: I know that aside from Edeline Lee fashion label, you also take active part in other fashion projects. Could you tell me a bit more about your work with Style.com, Stiletto Magazine? Do you have more exciting projects to come?
We’ve just launched a capsule collection of scarves that I designed non-profit for Brand of Sisters based on my AW15 collection. 50% of all of their profits will go directly to Women for Women, a wonderful charity supporting women in conflict zones. You can check them out on www.brandofsisters.com.
Yuliya at Yukova Blog: What is the most important lesson you’ve learnt during your work at Alexander McQueen, Zac Posen, John Galliano studios?
I learnt how hard one must work to create luxury. Every single detail counts, I train my apprentices to work with precision in every single thing that they do.
Yuliya at Yukova Blog: Could you tell my readers about the concept of your Spring Summer 2016 collection? Did you enjoy working with an artist? When the collection will be available online/in-store?
Spring Summer 2016 started with inspiration from the Ocean Park Series of RICHARD DIEBENKORN. “I studied his method of composition, his sense of proportion, his wonderful sense of light and juxtapositions of colour. I ended up experimenting much more intensely and directly with color than I ever have before. Somewhere along the way, inspiration from the MEMPHIS GROUP worked its way in. The final result is a joyful, breezy collection that makes me think of a summer’s day driving along Highway One and the mythical Californian coastline.
I worked with the artist Kyung Roh Bannwart on the scenography for my presentation and film. She’s an old friend from Central Saint Martins and she created a response to my work in the set design. Working with a friend was so rewarding in this respect, as we just instinctively understood each others’ aesthetic.
The collection will be available to buy in February 2016!
Yuliya at Yukova Blog: How does your muse look like, what is her lifestyle, state of mind, spirit?
The Edeline Lee woman is what I call a “Future lady” – not the old-fashioned idea of a lady – but how do we define a lady now in this time, in contemporary life? She is gracious, she has integrity, she is independent and she has a refined eye. She does not want to be a fashion plate, but wears reflections of her own intelligence.
Yuliya at Yukova Blog: What are Edeline Lee’s fashion brand plans for the next 2-3 years?
With every collection, I am refining my vision for this brand and developing as a designer. I am enjoying building this brand slowly and organically, and each day I am so thankful to have the opportunity to show my work to the world. Please keep watching to see where it goes!
You may also like to read an interview with Emma Manley – creative director of Manley fashion brand!
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*Photo credit: Theresa Marx and Sean Gleason