In case you missed it, plus size models feature on the cover of magazines. They show that the fashion industry is moving towards a concept of inclusive size. Glamorous and trendy are now words used to describe plus size dresses, but it’s still few and far between. Besides being difficult to find, sizes offer almost no opportunities for women to look sexy, fun, or charming. Bright colours, stripes, flowers, and fancy fabrics are mostly prohibited, and clothing is baggy to cover the figure. Plus-size women always find it difficult to bring out their beauty.
Inclusive sizing today
On the other hand, the so-called real fashion promotes a stereotyped image of women which does not resonate with most. Slim models look great on billboards, or in fashion shows, but they portray a female image that is not representative of the actual global population. Statistics show that the most commonly sold size is not size 10, but size 14 to 18.
All customers of special sizes have faced similar problems. The concept of inclusive size is now breaking down these barriers and introducing a new approach to the professional size segment. A way for everyone to have the same opportunity to be themselves. In addition to the important cultural and social changes brought about by this evolution, the inclusive size market is a new vision for high fashion. New inclusive size labels continue to emerge, and well-known brands are slowly adapting to this new trend. In turn, this opens up new market opportunities across regions and countries.
The future of inclusive sizing
Looking at global statistics, it is clear that inclusive sizing is now a necessity for fashion brands. Speaking of the market, analysts claim that 67% of women are 14 in size. Regardless of their size, they have expressed their demand for fashion products. This is a demand that brands can no longer ignore. Inclusive size is no longer a trend in all types of products, but a necessity.
Adapting to the new inclusive size concept will be a challenge for many brands. Introducing an inclusive series requires investment in design, manufacturing equipment, logistics, etc. Costs such as inventory adjustments, actual stock, physical store restructuring, and marketing will be impacted. However, this effort will be rewarded by the plus size customer. Not only are they ready to accept these new products, but they are also eager for these new products, feeling that they have been ignored by the fashion industry for too many years.
Studies have shown that women spend billions of dollars on clothing every year. If these customers have the opportunity to find more shops selling high-end fashion designed for them, this number may be higher. The inclusive size global market is expected to grow to at least thrice its current value. This market is an interesting business opportunity for fashion brands. This is a trend across countries around the world, with a broad target audience, including women, men and children. Unfortunately, for apparel brands, if you are not in the plus-size business, then you are not in business.